Built by a merchant,
for merchants.

After years in e-commerce, one pattern was impossible to ignore: merchants with great products were losing money because they had no way to price intelligently. They were checking competitor sites manually, adjusting prices based on gut feel, and always reacting instead of anticipating.

The tools that existed fell into two buckets—enterprise solutions that cost tens of thousands per month, or basic price trackers that just showed you a spreadsheet of competitor prices with no context and no action.

Neither worked for the merchant doing $50K–$500K in monthly revenue with 50–500 SKUs. The merchant who needs intelligence, not just data.

ActualPrice is an AI-powered pricing intelligence platform for Shopify and WooCommerce merchants. Three AI agents—Scout, Analyst, and Strategist—work together to monitor competitors, analyze social sentiment, and deliver pricing recommendations you can act on with confidence.

What makes us different is that we don't just track competitor prices. We monitor social media signals—Reddit, Twitter, TikTok—to detect demand shifts 3–5 days before they show up in sales data. When buzz builds around your product or a competitor stumbles, you know first.