Privacy Policy
Last updated: February 2026
1. Information We Collect
When you use ActualPrice, we collect information you provide directly—such as your name, email address, and store URL when you sign up. We also collect usage data including pages visited, features used, and interactions with the platform to improve our service.
When you connect your Shopify or WooCommerce store, we access product catalog data, pricing information, and order metadata necessary to provide pricing intelligence. We do not access customer personal information from your store.
2. How We Use Your Information
We use your information to operate and improve ActualPrice, including generating pricing recommendations, monitoring competitor data, analyzing social sentiment, and delivering alerts. We also use aggregated, anonymized data to improve our AI models and platform performance.
3. Data Storage & Security
Your data is stored on secure, encrypted servers. We follow industry-standard security practices including encryption at rest and in transit, regular security audits, and strict access controls. We never sell your data to third parties.
4. Third-Party Services
ActualPrice integrates with third-party services including Shopify, WooCommerce, and social media platforms for data collection. We also use analytics providers to understand how our platform is used. Each third-party service operates under its own privacy policy.
5. Your Rights
You have the right to access, correct, or delete your personal data at any time. You can export your data or request account deletion by contacting us. If you are in the EU, you have additional rights under GDPR including the right to data portability and the right to restrict processing.
6. Cookies
We use essential cookies to keep you logged in and functional cookies to remember your preferences. We use analytics cookies only with your consent to understand how you use the platform.
7. Data Retention
We retain your data for as long as your account is active. If you delete your account, we remove your personal data within 30 days, except where we are required by law to retain it.
8. Changes to This Policy
We may update this policy from time to time. We will notify you of material changes via email or through the platform. Continued use of ActualPrice after changes constitutes acceptance.
9. Contact
Questions about this policy? Email us at hello@getactualprice.com.